Brown and Levinson’s politeness theory revisited: Rejection or acceptance?

In the present study, I have briefly revisited Brown and Levinson’s (1987) universal theory which has attracted the attention of many linguists to the notion of politeness as an essential feature of communication. Although in studies on politeness Brown and Levinson’s model is more or less considered the standard model, it seems that there is not an agreed-upon consensus that the complex concept of politeness can be simply captured through this linear and static model. In addition, there is a paucity of investigations into the applicability of this model in various cultures. Therefore, I analyzed and identified the strategies found in Iranian English speakers’ requests and apologies following this theory. To this end, adopting a qualitative research approach, data was collected through a multiple-choice discourse completion test and think-aloud protocols. The results of the study revealed that Brown and Levinson’s model can account, to a large extent, for people’s choice of politeness strategies in making both requests and apologies. In particular, the findings pointed to the ubiquitous presence of three influential factors in the degree of politeness; that is, power relations, social distance, and rank of imposition in the participants’ choice of politeness strategies. However, the findings of the study indicated that there are a few shortcomings associated with Brown and Levinson’s model. The study suggests that the weight of politeness cannot be simply measured based on a linear, static basis. The findings supported that for the individuals who participated in this study, politeness was a heavily context-bound and highly dynamic concept. On this basis, I hypothesize that a systematic model of politeness can better explain the variations of individuals’ choice of politeness strategies.